Luma - 100% Sourdough
Brand creation for a boutique neighborhood café in Zikhron Ya’akov, specializing in sourdough-based products—from pastries to sandwiches and pizzas.
Developed the brand from the ground up, including naming, tagline, and a distinctive visual language rooted in warmth, craftsmanship, and everyday ritual.
Translated the brand into print and physical touchpoints, creating a cohesive, inviting presence that reflects the café’s artisanal approach and local character.
