Malka Beer
Brand strategy, brand management, and creative direction for one of the first Israeli boutique beer brands, based on an existing logo designed by an external studio. Served as the sole creative lead, overseeing all brand, marketing, and visual outputs.
Defined and evolved the brand’s identity and visual language, shaping its overall look, tone, and presence across all touch-points.
Led art direction across campaigns, print, digital, and point-of-sale materials, working closely with designers and suppliers.
Drove significant growth, scaling from 15 on-tap locations to 1,200+ kegs per month, contributing to a strategic acquisition of 50% of the brewery by a leading distribution company.
