ProCream
End-to-end brand creation for a protein ice cream brand, founded by two fitness trainers. Defining strategy, concept, and a complete visual language.
Developed brand identity, packaging, color system, and marketing assets across print, social, retail signage, and freezers—creating a cohesive, high-impact presence across retail stores.
Positioned the brand to help define a new category, contributing to rapid market traction and the emergence of competing products within the first year.
Developed brand identity, packaging, color system, and marketing assets across print, social, retail signage, and freezers—creating a cohesive, high-impact presence across retail stores.
Positioned the brand to help define a new category, contributing to rapid market traction and the emergence of competing products within the first year.
